Lubna Elmasri

I’ve spent the past 11+ years working across culture, entertainment, and exhibitions, leading campaigns and partnerships that bring people together through creativity and shared experiences. I’m passionate about how culture and entertainment can inspire and connect communities, and I believe AI can help us take this further—making strategies smarter, experiences more personal, and impact more meaningful. Through the CAIO program, I want to share what I’ve learned from building large-scale initiatives while exploring how AI can truly reshape the future of culture, entertainment, and events.